Who uses Trustpilot within their business?

[14Steve14]

We have a free Trustpilot account where we get the odd reviews from customers. We currently have a link that we send via our weekly newsletter, and have added a link into our order confirmation emails to our Trustpilot page. We would like to make more of this but that involves upgrading to a paid account which will offer more features to our customers and potential reviewers.

I am very wary as the sales call sounded dubious and the rep seemed to know so little about what could be done, and how it was done, and even whether we would need the customers permission to pass their email and order details to an outside company. He was saying that it was as easy as adding something into the BCC field of every order confirmation email, if that is even possible with Phoenix.

Is there any one here that uses Trustpilot, gets reviews through using Trustpilot's system with CE Phoenix and who have seen an increase in sales because of using Trustpilot who could advise further?

[lambro28]

I Dont use trustpilot, and can not give you advice other then do you use it yourself?
As a consumer and you want to buy something, do you first visit these sites and check companies and products out?
I cant ever remember doing any thing like this first. How about when you have brought something, do you go to trust pilot. One thing I might do, is I use Google to search for want I and if there are reviews on there I might read a few.

One thing a competitor uses as a signature in his emails is something long the lines of "leave us some feedback on Facebook groups"
Would get more coverage then Trustpilot I am sure?

[14Steve14]

I Dont use trustpilot, and can not give you advice other then do you use it yourself?
As a consumer and you want to buy something, do you first visit these sites and check companies and products out?
I cant ever remember doing any thing like this first. How about when you have brought something, do you go to trust pilot. One thing I might do, is I use Google to search for want I and if there are reviews on there I might read a few.

One thing a competitor uses as a signature in his emails is something long the lines of "leave us some feedback on Facebook groups"
Would get more coverage then Trustpilot I am sure?

Thats was the argument I used, but when you talk to people, and especially customers, its surprising how many of them do check for reviews on both Trustpilot and Google before making a large order. We even know of people that have not bought from us because we were not active on social media, and they could find nothing about us.

We are trying to implement a way of getting product reviews to be used on the website products, more up to date customer testimonials to be used on the site, and then external reviews which should make it easier for people to find out about us. Hopefully after an update to the latest version and the help of a few addons we should be able to get these reviews. Social media is still a bit of an unknown to us, but we are learning slowly. Its all a case of not enough time in the day.

[burt]

The usual advice from Trustpilot is simply to send them a BCC of your customers "thanks for ordering" email - this is the Phoenix email that has their order details, address, payment method etc on it. You'll be sharing a *lot* of unnecessary information about your customer with Truspilot. Which might be OK if you have that in your T & C etc.

However, Steve had the idea to try to plug this into my Queued Email system, so with some coding time and some head banging we got it up and running. It sends absolutely minimal details to Trustpilot;

- customer name
- customer email address

THAT IS IT!

In essence

Shopowner will have extra tickbox clickers to select whether to ask for an internal or external review when updating an order;

tp_click.jpg

This sends email to the Queue (at your site, ready to be sent to Trustpilot);

tp_queue.jpg

After the scheduled time, email is sent to Truspilot, where they do their end. The customer receives something like this (from Trustpilot);

tp_email.jpg

In conclusion

This is a completely hands off system of asking for Truspilot reviews with absolutely minimal details shared of your customer, and best of all it's completely plugged into the Queued Emails system.

[burt]

Interestingly, Trustpilot themselves must have some sort of a Queued or Scheduled email system as I received this yesterday from Trustpilot, a reminder to take action to review the site in question.

tp_reminder.jpg

If a company like Trustpilot are queueing up emails, why aren't all Phoenix shopowners doing something similar?

[14Steve14]

Funny that Gary, I received that email as well yesterday.

What I would like to say is that the module that Gary created can easily be amended to add in further Trustpilot structured data snippets where you can change things like when the reminder emails are sent, countries, templates used and all sorts of other things depending on your account type. Everything is available from within your Trustpilot business account, and the help pages.