Totally off topic but who is looking into Answer Engine Optimisation
Posted: Sat May 16, 2026 7:31 am
We have been getting a bit side tracked and asked AI what are the top ecommerce trends for 2026. Some of the answers were good, but one stood out above the others,. Answer Engine Optimisation. Its more directed to having AI suggest websites for products or help people are asking for. There may have been the other threads about it somewhere else.
We then asked chatGPT and Gemini the same question.
Question 1. What is AEO? and both came up with similar answers explaining all about it.
Question 2. What do I need to do to my current site to help with AEO? Lots and lots of chat and stuff and lots of things about re-writing product descriptions into a different format than we currently do, which will take some time to sort. Add in FAQs section to each page with relevant answers, which seems like a lot of work until it explained this could be things about shipping and payment so it was not too bad.
Question 3, Do any of these suggested changes impact our current SEO work? and surprisingly yes it could, although as more search engines are using AI to generate results the time should be spent on AEO rather than SEO.
Anyway, one of the suggested changes was to remove the Character limit in one part of the product_schema.php header tag module. Apparently any limit was removed years ago by the likes of Google, but has anyone tried this one small change, or come across a suggestion to remove the limit? What I dont want to do is to harm any SEO work already done.
We then asked chatGPT and Gemini the same question.
Question 1. What is AEO? and both came up with similar answers explaining all about it.
Question 2. What do I need to do to my current site to help with AEO? Lots and lots of chat and stuff and lots of things about re-writing product descriptions into a different format than we currently do, which will take some time to sort. Add in FAQs section to each page with relevant answers, which seems like a lot of work until it explained this could be things about shipping and payment so it was not too bad.
Question 3, Do any of these suggested changes impact our current SEO work? and surprisingly yes it could, although as more search engines are using AI to generate results the time should be spent on AEO rather than SEO.
Anyway, one of the suggested changes was to remove the Character limit in one part of the product_schema.php header tag module. Apparently any limit was removed years ago by the likes of Google, but has anyone tried this one small change, or come across a suggestion to remove the limit? What I dont want to do is to harm any SEO work already done.
Code: Select all
'description' => substr(trim(preg_replace('/\s\s+/', ' ', strip_tags($product->get('description')))), 0, 197) . '...',
}