This segmentation tool is designed to give a clear and detailed view of your customer base by grouping customers into meaningful Segments. By filtering based on recent order activity or custom date ranges, you can easily identify which customers are most engaged and which may need re-engagement strategies.

This Report works hand-in-hand with Customer Tagging; app.php/addons/paid_addon/customer_tagging/ providing key metrics for each customer, including their total spend, average order value, number of orders, and the date of their last purchase.

This information allows shopowners to make informed decisions when planning marketing campaigns, reward programs, or follow-up emails. For example, identifying VIP customers who have made several high-value purchases can help focus loyalty incentives where they matter most. Likewise, spotting dormant or inactive customers makes it easier to target those who might respond to a special offer or reminder.

A convenient CSV export feature is also available. This allows you to download a segmented list of customers and use that data in external systems, such as email marketing platforms or CRM tools. It saves time and reduces the need for manual data work, giving store managers more room to act on insights rather than gather them.

Overall, this tool improves visibility into customer behaviour, encourages data-driven marketing, and supports more personalized customer engagement strategies. It is a practical addition for any store owner who wants to build stronger relationships and grow revenue through better understanding of their customer base.