Queued Emails

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Re: Queued Emails

Post by Dan Cole »

@cwh2000

I agree...I think Gary's suggestion (see below) is the best way forward.

Dan
Customer signs up
=> no_checkout added to Queue

Customer adds to Cart
=> no_checkout removed from Queue (assuming you make this change)
=> cart_reminder added to Queue

Customer deletes all products from Cart
=> no_checkout is not in queue (as it was deleted earlier)
=> cart_reminder is not in queue (as there is no cart for this customer aka empty cart)


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Preview Text (also called the Preheader).

Post by Dan Cole »

I learned something new today. I was working with Gemini to create a draft email for my Buy Again Reminder Template and towards the end of the process Gemini said...
Since you are setting this up now, there is one small detail that often gets overlooked but helps open rates significantly: the Preview Text (also called the Preheader).

This is the faint gray text that appears next to or under the subject line in a user's inbox. If you don't define it, it will usually just pull the first line of the email ("Hi [Customer Name]..."), which is a wasted opportunity to hook them!
Would you like me to suggest 2-3 short "Preview Text" snippets that pair well with your new subject line?
I responded with...Yes please and could you also explain how to do that?

Gemini responded (I removed the 3 snippets for clarity).
Where to add this code
If you are using an email marketing platform (like Mailchimp, Klaviyo, Constant Contact, or HubSpot), there is usually a specific text box named "Preview Text" or "Preheader" right next to where you enter the Subject Line.

If you are coding the HTML manually, you need to place this text at the very top of your email body, but "hide" it so it doesn't clutter the design.

Paste this code block immediately after the opening <body> tag of your email HTML:

HTML

<div style="display:none; font-size:1px; color:#ffffff; line-height:1px; max-height:0px; max-width:0px; opacity:0; overflow:hidden;">
You asked for a nudge—here is the link to restock your essentials.
</div>
I thought that this was brilliant and tried adding it to the top of my queued template where it worked like a charm. I'll be adjusting my other templates accordingly and in the meantime I thought I'd share this with the crickets in this thread. :D

Dan
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Re: Queued Emails

Post by burt »

That is interesting, thanks Dan.
I've not heard of that before.
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Re: Queued Emails

Post by Dan Cole »

burt wrote: Thu Dec 18, 2025 3:59 pm That is interesting, thanks Dan.
I've not heard of that before.
Perfect....I was hoping I wasn't the only one who never heard of this before. :D

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Re: Queued Emails

Post by 14Steve14 »

burt wrote: Thu Dec 18, 2025 3:59 pm That is interesting, thanks Dan.
I've not heard of that before.
We have heard of it, and use it in our weekly newsletter with emailoctopus, but would not have known how to add it into the queued emails. Will have to give it a try.
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Re: Queued Emails

Post by burt »

Please let me know results as it might make a good update/addition to the QE system.
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Re: Queued Emails

Post by Dan Cole »

burt wrote: Thu Dec 18, 2025 4:43 pm Please let me know results as it might make a good update/addition to the QE system.
Gary if you decide to add the Preview Text to the QE system, which I think is a great idea by the way, perhaps you might also consider adding a field for a subject line emoji which is used quite often these days. I've been adding the code for the emoji to the beginning of the subject line and while that works. If I edit the template, in any way, the code is turned into a ? when it is reloaded and I ended up having to find and add the code again. It is not a big deal but it is a PITA.

Dan
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Time to wake up the crickets.

Post by Dan Cole »

Next up is the “Buy Again Scheduler”. This one is a little more involved but not that difficult. The scheduler can be found at: app.php/addons/paid_addon/scheduler_buy_again_reminder for those who might not be familiar with it. I'm looking forward to seeing how it is received by customers.
I finished up adding the "Buy Again Scheduler" and thought it was high time to update this thread. First of all this is what the customers sees after placing an order. They have the option of selecting, if they want a "Buy Again" reminder and if so when they might like to receive their reminder. After making the selection a reminder email is added to the queue.

BuyAgain-Display.jpg

I'm not crazy about the display. To my way of thinking, it should be a little more in your face so I'll play around with it a bit...adjust the colours etc and see what I can come up with. If anyone has any thoughts or suggestions in that regard, I'd love to hear from you.

Turning to the template here is what I came up with.

buy again reminder.jpg

Besides reminding the customer why they are receiving the reminder I figured it was a good opportunity to explain
how the Buy Again reminder system works. I didn't want them to think that they would continually receive reminders. With a bit of help from Gemini I put a positive spin on that so it doesn't seem like a short coming but rather a benefit.

Next, I'll take a look at the testimonial scheduler. This one might need a bit of work. I'm wondering how often I should be asking repeat customers to provide another testimonial. For customers who order regularly that could be very annoying so I'll see how the scheduler handles that, if at all. If any knows or has addressed this already please let me know what you came up with.

That's it for now...

Dan
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Re: Queued Emails

Post by Dan Cole »

Next, I'll take a look at the testimonial scheduler. This one might need a bit of work. I'm wondering how often I should be asking repeat customers to provide another testimonial. For customers who order regularly that could be very annoying so I'll see how the scheduler handles that, if at all. If any knows or has addressed this already please let me know what you came up with.
After a quick look at this scheduler module I realized that an email was going to be added to the queue every time a customer made a purchase and I didn't want to annoy those customers that purchased from us frequently (every month or so) so I reached out to my friend the beer guy and he quickly came up with a solution that involved checking the testimonial table to see if a customer made a testimonial within a predetermined period and if so, it would skip over adding another request email to the queue. In my case I set this predetermined period to a year so they would only be asked for a testimonial once every year, provided of course, that they responded to requests for testimonials in the first place. With this sorted out I'm now ready to get the template in place. If you don't have this scheduler and are interested in getting it, just ask the beer guy and I'm sure he'll either upload it to the add-on area or send it to you directly. Keep in mind that it is a paid add-on.

Dan
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Re: Queued Emails

Post by Dan Cole »

And finally here is the testimonial that my friend Gemini and I came up with.

Testimonial-Template.jpg

Up next...the win back scheduler....I think.

Dan
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