On those shops that don't, do you log into your account when you first load the site, or wait until after you browse around a bit, fill your cart, and proceed to checkout?
I understand ... If it's a site you've never been to before, there is no account to log into, nor any compelling reason to create an account without checking out the shop first.
That said, I suspect that many returning/existing Phoenix customers may not be aware of the 'benefits' of logging in when they first load the shop, such as their order history, the "you bought this item on xxx date" (add-on), and the status of any current orders.
The stock greeting:
really doesn't promote logging in first.Welcome Guest!
Would you like to log yourself in or would you prefer to create an account
Should we promote logging in first? If so, how?
M