I didn't realise my OP would spiral into this....
Firstly, apologies to any developers I may have upset by pushing out free addons as I compile them for my own store. I didnt realise there were 31 of them in a couple of months.
My perspective on Phoenix (and again apologies in advance if this upsets anyone - remember I have no friends

)
I think I could group potential users of phoenix into 3 categories:
1) The small business, where the owner rolls up their sleeves and likes to tinker and dabble, paying a little here and there to get a site that is truly theirs - I think that 99% of people on this forum (with the exception of the devs) fall into this category.
2) The small business who takes a look at phoenix and decides that out of the box phoenix is too basic and does not have all the features they want, they dont want to, or can't - so they go elsewhere.
3) The business who won't even look at phoenix - too basic and cant be bothered even thinking about it.
So, I guess the question is how to capture businesses from 2 & 3? Well, I have to agree phoenix in its out of the box form does very little. However, what these people don't realise is that there are already 100's of addons that can make phoenix exceptional!
I dont think that in its current form phoenix will ever attract businesses in cat 2 and 3.
However, if there was a fully loaded version of phoenix (Phoenix Pro?) surely this could be marketed as a full blown solution, where the business could just be handed the keys, add their products and start selling? I know my own test site, with just about 40 mods now does everything I could ever need.
Now I agree that setting this up, providing hosting and setting up payment modules etc would carry a man-hour burden but that way the two streams could run in parallel, with the addons produced in the "Free" version feeding into the attractiveness of the "Pro" version.
So this may offer the best of both worlds - this community carries on happily as it is, while some of the Devs (and phoenix itself) benefits from the possible funding stream of the "Pro" version.
Out of interest I googled "Best free ecommerce software" and Phoenix did not appear in the list.
Anyway - Thanks for Phoenix - I love it
