Products Attributes
From admin go to 
Catalog → Products Attributes - you will see this:
First, set up Options before assigning Values to the Options, then configure Attributes by applying Options and Values to Products.
Attributes
- Choose a Product Name from the pull down menu.
- Choose an Option Name from the pull down menu.
- Choose an Option Value from the pull down menu.
- Enter a net price adjustment in the Value Price input box.
- Enter a + or - prefix in the Prefix input box to add or subtract the price adjustment from the product price.
- Click + to insert.
- Repeat for each Option Name and Option Value you wish to apply to a product.
Options
- Enter a new Option Name in the input box.
- Enter a Sort Order.
- Click + to insert.
Values
- Choose an Option Name from the pull down menu.
- Enter an Option Value in the input box.
- Enter a Sort Order.
- Click + to insert.
- Repeat to assign additional Option Values to Option Names.
By default, the selection of Options & Attributes is enforced, that is, a customer must choose an option before adding to cart.
This can be changed in the module configuration.
- From your admin go to Layout Modules → Product Info
- Click on Options & Attributes module in the list
- Click Edit
- Set Add Helper Text and Enforce Selection to False
- Click Save
If digital downloads are being sold - see Download
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