Difference between revisions of "Search Engine Optimisation"
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| − | Search Engine | + | Search Engine Optimisation, commonly called SEO, is the process of |
setting up a web site so that it ranks well in the search engine | setting up a web site so that it ranks well in the search engine | ||
| − | listings. There | + | listings. There is '''so''' much information about SEO on the internet - enough to fill libraries but here are the basics to start. |
| − | Off-site SEO consists of things done outside of the shop, like | + | There are two basic types of SEO: off-site and on-site. |
| − | + | ||
| + | Off-site SEO consists of things done outside of the shop, like links to your website in social media accounts, blog posts etc. They can be very helpful | ||
for improving the ranking of a site but you may not have much control | for improving the ranking of a site but you may not have much control | ||
over them. | over them. | ||
| − | On-site SEO refers to | + | On-site SEO refers to the content of the websites files. A shop owner has complete control over this and this |
| − | |||
should be the first thing to set up. | should be the first thing to set up. | ||
The main part of SEO are the keywords the shop is targeting. The | The main part of SEO are the keywords the shop is targeting. The | ||
| − | keyword can be thought of as | + | keyword can be thought of as a search term that would be typed into a search engine search box to find your shop and your products. Keywords should consist of 2-3 words, single word keywords should generally be avoided. |
| − | search box to find your shop. Keywords should consist of 2-3 words | + | |
| − | + | These keywords or search terms should be used whenever possible in the content of your pages i.e. the '''Title''' and '''Description''' elements of pages. They should also be used in the '''Meta Description for SEO''' and '''Meta Keywords for SEO''' elements of category and product pages. | |
| + | |||
| + | *So, first tasks for a new shop. | ||
| + | *From admin go to '''Tools → Define Languages''' to edit '''index.php''' - the front page of the website. | ||
| + | **Change the text in '''META_SEO_TITLE''' to the main search terms for your website, comma separate each search term. | ||
| + | **Change the text in '''META_SEO_DESCRIPTION'''' to a short description of your website of no more than 155 characters i.e. about 30-40 words for your website. | ||
| + | **Change the text in '''META_SEO_KEYWORDS''' to the main search terms for your website, comma separate each search term. | ||
| − | + | *Use the '''Meta Description for SEO''' elements of category, product and manufacturer to enter a short description, specific to that category, product or manufacturer , of no more than 155 characters i.e. about 30-40 words. | |
| − | + | *Use the '''Meta Keywords for SEO''' elements of category and product to enter keywords i.e. search terms specific to that category, product or manufacturer, comma separate each search term. | |
| − | |||
| − | |||
| − | There are addons that can be (should be) installed to get better | + | *There are addons that can be (should be) installed to get better |
results in the listings but Phoenix comes with a good set of beginner | results in the listings but Phoenix comes with a good set of beginner | ||
| − | tools for making SEO changes. See <big>'''[[Header Tags]]'''</big> | + | tools for making SEO changes. |
| − | section | + | See <big>'''[[Header Tags]]'''</big> |
| + | section to install the modules that will allow the search engines to see your SEO elements. | ||
Revision as of 07:17, 4 November 2019
<historylink type="back">🠈 Back</historylink> 🠉 FAQS TIPS & TRICKS
Search Engine Optimisation, commonly called SEO, is the process of
setting up a web site so that it ranks well in the search engine
listings. There is so much information about SEO on the internet - enough to fill libraries but here are the basics to start.
There are two basic types of SEO: off-site and on-site.
Off-site SEO consists of things done outside of the shop, like links to your website in social media accounts, blog posts etc. They can be very helpful for improving the ranking of a site but you may not have much control over them.
On-site SEO refers to the content of the websites files. A shop owner has complete control over this and this should be the first thing to set up.
The main part of SEO are the keywords the shop is targeting. The keyword can be thought of as a search term that would be typed into a search engine search box to find your shop and your products. Keywords should consist of 2-3 words, single word keywords should generally be avoided.
These keywords or search terms should be used whenever possible in the content of your pages i.e. the Title and Description elements of pages. They should also be used in the Meta Description for SEO and Meta Keywords for SEO elements of category and product pages.
- So, first tasks for a new shop.
- From admin go to Tools → Define Languages to edit index.php - the front page of the website.
- Change the text in META_SEO_TITLE to the main search terms for your website, comma separate each search term.
- Change the text in META_SEO_DESCRIPTION' to a short description of your website of no more than 155 characters i.e. about 30-40 words for your website.
- Change the text in META_SEO_KEYWORDS to the main search terms for your website, comma separate each search term.
- Use the Meta Description for SEO elements of category, product and manufacturer to enter a short description, specific to that category, product or manufacturer , of no more than 155 characters i.e. about 30-40 words.
- Use the Meta Keywords for SEO elements of category and product to enter keywords i.e. search terms specific to that category, product or manufacturer, comma separate each search term.
- There are addons that can be (should be) installed to get better
results in the listings but Phoenix comes with a good set of beginner tools for making SEO changes. See Header Tags section to install the modules that will allow the search engines to see your SEO elements.
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