Difference between revisions of "Search Engine Optimisation"
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| − | < | + | <div class="btn btn-grey btn-back">{{#fas:arrow-left}} Back</div> <div class="btn btn-grey btn-faq">{{#fas:question-circle}} FAQs Tips & Tricks</div> |
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<hr> | <hr> | ||
| − | Search Engine | + | Search Engine Optimisation, commonly called SEO, is the process of |
setting up a web site so that it ranks well in the search engine | setting up a web site so that it ranks well in the search engine | ||
| − | listings. There | + | listings. There is '''so''' much information about SEO on the internet - enough to fill libraries but here are the basics to start. |
| − | Off-site SEO consists of things done outside of the shop, like | + | There are two basic types of SEO: off-site and on-site. |
| − | + | ||
| + | Off-site SEO consists of things done outside of the shop, like links to your website in social media accounts, blog posts etc. They can be very helpful | ||
for improving the ranking of a site but you may not have much control | for improving the ranking of a site but you may not have much control | ||
over them. | over them. | ||
| − | On-site SEO refers to | + | On-site SEO refers to the content of the website files. Phoenix Cart has already done all the hard work to provide the right coding for SEO. Besides this, the shop owner has complete control over the content and this |
| − | |||
should be the first thing to set up. | should be the first thing to set up. | ||
| − | The main part of SEO | + | The main part of SEO is to decide the keywords the shop and each page in the shop is targeting. Keywords can be thought of as the search term that would be typed into a search engine search box to find your shop and your products. Keywords should consist of 2-3 words, single word keywords should generally be avoided. |
| − | + | ||
| − | search box to find your shop. Keywords should consist of 2-3 words | + | These keywords or search terms should be used whenever possible in the content of your pages i.e. the '''Title''' and '''Description''' elements of pages. They should also be used in the '''Meta Description for SEO''' elements of category, product, manufacturer and other pages. |
| − | + | ||
| + | However, do not start writing your product descriptions filled with keywords - it will make little sense to your customers and search engines may even pick up on it and mark your site down! So, write meaningful content that will inform, educate and delight your customers and will also make your site stand out as unique. | ||
| + | |||
| + | *Use the '''Title for SEO''' elements of category, product and manufacturer to enter alternative titles. | ||
| + | |||
| + | *Use the '''Meta Description for SEO''' elements of category, product and manufacturer to enter a short description, specific to that category, product or manufacturer , of no more than 155 characters i.e. about 30-40 words. | ||
| − | + | Meta Title and Meta Description for pages such as index.php and specials.php is set in the language file for that page. | |
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| − | |||
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| − | + | *See <big>'''[[Header Tags]]'''</big> section to install the SEO modules that will allow the search engines to see your SEO elements. | |
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| − | |||
| − | section | ||
| + | <!-- | ||
| + | Internal links in your shop also have a role to play in SEO. | ||
| + | Search engines will visit your site. | ||
| + | --> | ||
<hr> | <hr> | ||
{{Page_In_Progress}} | {{Page_In_Progress}} | ||
{{Contribute}} | {{Contribute}} | ||
Latest revision as of 07:32, 12 May 2022
Search Engine Optimisation, commonly called SEO, is the process of
setting up a web site so that it ranks well in the search engine
listings. There is so much information about SEO on the internet - enough to fill libraries but here are the basics to start.
There are two basic types of SEO: off-site and on-site.
Off-site SEO consists of things done outside of the shop, like links to your website in social media accounts, blog posts etc. They can be very helpful for improving the ranking of a site but you may not have much control over them.
On-site SEO refers to the content of the website files. Phoenix Cart has already done all the hard work to provide the right coding for SEO. Besides this, the shop owner has complete control over the content and this should be the first thing to set up.
The main part of SEO is to decide the keywords the shop and each page in the shop is targeting. Keywords can be thought of as the search term that would be typed into a search engine search box to find your shop and your products. Keywords should consist of 2-3 words, single word keywords should generally be avoided.
These keywords or search terms should be used whenever possible in the content of your pages i.e. the Title and Description elements of pages. They should also be used in the Meta Description for SEO elements of category, product, manufacturer and other pages.
However, do not start writing your product descriptions filled with keywords - it will make little sense to your customers and search engines may even pick up on it and mark your site down! So, write meaningful content that will inform, educate and delight your customers and will also make your site stand out as unique.
- Use the Title for SEO elements of category, product and manufacturer to enter alternative titles.
- Use the Meta Description for SEO elements of category, product and manufacturer to enter a short description, specific to that category, product or manufacturer , of no more than 155 characters i.e. about 30-40 words.
Meta Title and Meta Description for pages such as index.php and specials.php is set in the language file for that page.
- See Header Tags section to install the SEO modules that will allow the search engines to see your SEO elements.
Please visit again soon for additions and changes
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